Originally written for and published on empowordjournalism.com The concept of fandom is growing substantially in importance as the digital age rises. What was once just a passive audience, has become the ground for avid communities to form. The term, which can very simply be defined as “the state of being a fan of someone or something”, derives from Henry Jenkin’s idea of participatory culture. Participatory culture was coined in 2006 and focuses much more on the social conne